The target audience for my design to sell project was people within the ages of 15-21, generally a D/E in demographics and a struggler in psychographics due to their obscure taste in films.
I believe the work we created as a group, communicates effectively with our target audience in some aspects. For example, the odd narrative of the short film entices the ‘strugglers’ to watch the film, because of their interest in obscure films.
Has the project gone well? In my mind, no. I am not happy with what we produced as I feel that it was rushed and not thoroughly planned. Despite, my annoyance as to how badly the project went, I am glad that I got to experiment with certain aspects of filmmaking that I have not dabbled with before, such as sound design.
I have learned that you need to thoroughly plan a shoot before going out and filming it. In the future, I will definitely plan film shoots in extensive detail and make sure everyone is aware of the plan of action before filming individual scenes. This will hopefully have a positive impact on future projects, ensuring that the narrative is well established and each shot appears as if it has been planned in advance.